To stay relevant in the rapidly
changing commercial market,
we have to change.
We’re doing this so that:
So we’re transforming and
modernising our business to be fit for
the future. We’re keeping what works
and changing what doesn’t.
This is our story about how we work
together to build relationships, and
support our brokers and customers in
growing and protecting their businesses.
In the last 30 years we’ve built up a patchwork of processes,
procedures, and technology. That’s common for large
organisations, but we can – and must – do better.

Our people have worked hard to grow the business. We want to
help them by improving the way we work, our processes and our
systems. Or we’ll be left behind.
We’ll be successful.
Our Values
Our Values give us the foundation to revisit our ways of working with confidence, and make sure we’re fit for the future.
Click the plus icon to find out more about each Value
Customer First
Courage
One AXA
Integrity
Courage
We push the boundaries to enable
us to speak our mind, be bold in
our actions and make valuable
things happen.
One AXA
We celebrate our differences and come together to act as one team, knowing collaboration makes us stronger.
Integrity
Our strong moral principles guide us to do the right thing for our customers, colleagues,
stakeholders and partners.
Customer First
Courage
One AXA
Integrity
Tomorrow
Making these changes will give us slick, seamless
processes, and we’ll be using modern digital tools
and systems that help us to work collaboratively,
effectively, and profitably as One AXA.
But it’s not just about processes. We’ll be able to respond to changing
broker and customer needs quickly, taking responsibility to make things
happen in the right way and at the right time.

We’ll be seen as trusted experts, always on hand to provide market-leading service.
We can succeed.
We can streamline.
We can simplify.
Today
We launched Blueprint at the end of 2019 to turn AXA
Commercial into a sustainable, profitable business.
We have the courage, support, the investment, and
the motivation to get this right.
Protecting businesses is at the heart of what we do, so Blueprint is giving
our people the tools, capability, and trust to be their best at work, build
better relationships, make great trading decisions, be responsive and
help us to deliver sustainable and profitable results.
 
To do that we’re making things simple by introducing automation and
data; losing the unnecessary admin, outdated systems, and complex
processes; and providing better information on which to base decisions.
Our four areas of focus
Click the plus icon to find out more about each area
Technology
People
Data
Capability
Our four areas of focus

We’re developing our people’s skills, creating experts with opportunities for
development and growth

We’re changing how we work to recognise and focus on market segment specialisms

We’re reducing referral handling, moving more decisions closer to the customer

We’re giving our branches and trading centres relevant data to help them make faster,
better underwriting and pricing decisions that respond to customer needs

We’re focusing on specific market segments to create tailored propositions and provide an enhanced broker and customer experience

We’re simplifying and streamlining our process

We’re removing administrative tasks from underwriters

We’re automating processes where possible

People
Technology
Data
Capability
Fit for
the future
To navigate, you can click on the coloured circles on the left to jump to the start of a section. Or just click on the down arrow to start your journey.
Our path to future fitness
This is a series of steps, so we’re going to learn and
improve as we go. Together.
We’ll need to work more collaboratively. Start using new systems.
Fix problems as they come up. Together.

But we’ll have the support, focus and tools to do that. Together.

And ultimately, we’ll have a business to be proud of. Together.
How you can get fit for
the future
Adapt
Find solutions
Keep learning
Learn our new systems, tools, and processes, and help others along the way. If you think a process can be improved, speak up.
If something doesn’t work, collaborate to make it better. Take responsibility and see it through to the end.
Strive to be your best at work, be curious about the business and the commercial market, and use setbacks as your motivation to develop your own fitness.