Welcome to Atlas, a
practical road map to
building a market anti-illicit
tobacco engagement (AITE)
strategy using Group
expertise and best practice
from around the world.
It’s designed to help you
develop a strategy to encourage
governments to take effective
action and, ultimately, reduce
illicit trade in your market.
Each market should develop
a strategy to tackle this
growing problem.
But first, how much do you
understand about the scale
of the illicit tobacco trade
and the impact it has on our
business and industry?